Let’s Plant 1 Million Trees

What better goal is there to help make NYC a better place than to plant one million new trees. Impossible? Not for ambitious non-profits like NYRP, founded by Bette Midler, MillionTreesNYC and Mayor Bloomberg’s plaNYC. Wendy and the…

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Let’s Plant 1 Million Trees

What better goal is there to help make NYC a better place than to plant one million new trees. Impossible? Not for ambitious non-profits like NYRP, founded by Bette Midler, MillionTreesNYC and Mayor Bloomberg’s plaNYC. Wendy and the…

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92nd Street Y

Wendy co-led the development and execution of the first campaign to launch a new brand strategy for the historic 92nd Street Y: An Open Door to Extraordinary Worlds. The campaign was integrated across all channels.

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92nd Street Y

Wendy co-led the development and execution of the first campaign to launch a new brand strategy for the historic 92nd Street Y: An Open Door to Extraordinary Worlds. The campaign was integrated across all channels.

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Thinktopia

With her colleagues, Thinktopia co-founders Susan Cantor and Pat Hanlon, Wendy helped lead the Brookfield Office Properties account focusing primarily on brand identity and marketing for the new World Financial Center.

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Thinktopia

With her colleagues, Thinktopia co-founders Susan Cantor and Pat Hanlon, Wendy helped lead the Brookfield Office Properties account focusing primarily on brand identity and marketing for the new World Financial Center.

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DRAFTFCB

In addition to managing three major accounts for DraftFCB, Wendy helped steer the Trane brand through a product recall crisis, adapting new creative and a broadcast approach during this challenging time for the brand.

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DRAFTFCB

In addition to managing three major accounts for DraftFCB, Wendy helped steer the Trane brand through a product recall crisis, adapting new creative and a broadcast approach during this challenging time for the brand.

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1-800-Flowers.com

Working closely with 1.800.Flowers founders Jim and Chris McCann, Wendy brought her direct marketing skills to help re-shape and re-organize how the direct response powerhouse connected and grew its base of customers.

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1-800-Flowers.com

Working closely with 1.800.Flowers founders Jim and Chris McCann, Wendy brought her direct marketing skills to help re-shape and re-organize how the direct response powerhouse connected and grew its base of customers.

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Citibank

At perhaps the height of the credit card boom, Wendy helped lead the direct mail efforts of the world’s largest credit card issuer, Citibank. Her team of ten created, designed and delivered about 600 million pieces of mail per year.

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Citibank

At perhaps the height of the credit card boom, Wendy helped lead the direct mail efforts of the world’s largest credit card issuer, Citibank. Her team of ten created, designed and delivered about 600 million pieces of mail per year.

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Perello and Company

After almost 10 years working for financial giants like MBNA, American Express and Citibank, Wendy ventured out on her own, creating a boutique marketing firm and began a successful career advising some of the world’s most successful brands.

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Perello and Company

After almost 10 years working for financial giants like MBNA, American Express and Citibank, Wendy ventured out on her own, creating a boutique marketing firm and began a successful career advising some of the world’s most successful brands.

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American Express

Recruited by the best brand in consumer finance, Wendy joined American Express to help build loyalty among small business owners, who clamored for lower fees and more services from Amex. Her early efforts grew into American Express’ small business campaigns which exist today.

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American Express

Recruited by the best brand in consumer finance, Wendy joined American Express to help build loyalty among small business owners, who clamored for lower fees and more services from Amex. Her early efforts grew into American Express’ small business campaigns which exist today.

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