Category Archives: Recent Case Studies

Mindshare/Unilever

Wendy is a regular Consultant at Mindshare and has been a member of Unilever’s Savory food team helping the consumer-package goods giant determine where to expand their business.  The team studied competitive brands, target audiences with a focus on Moms,

Featured

Mindshare/Unilever

Wendy is a regular Consultant at Mindshare and has been a member of Unilever’s Savory food team helping the consumer-package goods giant determine where to expand their business.  The team studied competitive brands, target audiences with a focus on Moms,

Featured

Brookfield’s WFC

With Thinktopia co-founders Susan Cantor and Pat Hanlon, Wendy helped lead the Brookfield Office Properties account, focusing primarily on two key brand identity projects: the new World Financial Center in NYC and new developments in Downtown LA.

Featured

Brookfield’s WFC

With Thinktopia co-founders Susan Cantor and Pat Hanlon, Wendy helped lead the Brookfield Office Properties account, focusing primarily on two key brand identity projects: the new World Financial Center in NYC and new developments in Downtown LA.

Featured

A New Brand for 92Y

Working closely with her colleagues Susan and Pat at Thinktopia, Wendy co-led the development and execution of the first campaign to launch a new brand strategy for the historic 92nd Street Y: An Open Door to Extraordinary Worlds. The integrated campaign…

Featured

A New Brand for 92Y

Working closely with her colleagues Susan and Pat at Thinktopia, Wendy co-led the development and execution of the first campaign to launch a new brand strategy for the historic 92nd Street Y: An Open Door to Extraordinary Worlds. The integrated campaign…

Featured

Let’s Plant 1 Million Trees

What better goal is there to help make NYC a better place than to plant one million new trees. Impossible? Not for ambitious non-profits like NYRP, founded by Bette Midler, MillionTreesNYC and Mayor Bloomberg’s plaNYC. Wendy and the…

Featured

Let’s Plant 1 Million Trees

What better goal is there to help make NYC a better place than to plant one million new trees. Impossible? Not for ambitious non-profits like NYRP, founded by Bette Midler, MillionTreesNYC and Mayor Bloomberg’s plaNYC. Wendy and the…

Featured