Wendy is a regular Consultant at Mindshare and has been a member of Unilever’s Savory food team helping the consumer-package goods giant determine where to expand their business. The team studied competitive brands, target audiences with a focus on Moms, media consumption trends, buying habits and the affects social media on the success of new products. Brands included Bertoli, Ragu, St. Ives, Lipton and other new brands.
Most recently Wendy stepped in to assist Mindshare’s other lead client, the American Express International team with analyzing their affluent target across the global market in the UK, Australia, Argentina, Mexico, Japan and Canada. The team conducted deep and thoughtful research to determine the best ways to reach their customers in the fast paced digital landscape.