A New Brand for 92Y

Working closely with her colleagues Susan and Pat at Thinktopia, Wendy co-led the development and execution of the first campaign to launch a new brand strategy for the historic 92nd Street Y: An Open Door to Extraordinary Worlds. The integrated campaign included advertising across out-of-home, print, radio, TV, digital and social media.

Click on the ad below to check out some of the campaign…

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