What better goal is there to help make NYC a better place than to plant one million new trees. Impossible? Not for ambitious non-profits like NYRP, founded by Bette Midler, MillionTreesNYC and Mayor Bloomberg’s plaNYC. Wendy and the team at Infinia, helped establish and activate a ground-breaking and integrated campaign, supported by BNP Paribas. For the bank, the initiative was an important pillar of their global Corporate Social Responsibility platform. And, it provided them with a very charitable way to engage their employees, help improve the City and gain exposure in an important market. Anchored by The Greenhouse, the initiative generated unprecedented buzz, exposure and raised more than $600,000 towards the planting of new trees.